![]() ![]() ![]() ![]() Sometimes, "you might hit book and it’s already booked" by someone else before the time elapses. "When you see a load, you have the option to refresh it every 15 seconds," she said. It's difficult to make the cost/revenue calculations necessary for profit evaluations in the 15 seconds she might have to accept the load in the system before somebody else does. "One of the challenges with Amazon is that booking a load can be like trying to hit the buzzer on Family Feud," Godhigh-Bell said, particularly for loads that are high-dollar overnighters or needed ASAP. Competition for the best loads among carriers in Amazon Relay is quite high. While Godhigh-Bell eventually settled into Amazon's system for her principal freight partnership, some of the difficulties Covach identified above presented themselves with the large shipper as well. That brings with it some advantages, covered in the previous part of the series, but related drawbacks, too, as recent respondents to Overdrive's power-only survey noted. Many successful power-only carriers, as noted in prior parts of this series, end up looking a lot like leased carriers, operating within a single brokerage's system with their carrying capacity dedicated to that broker or one of its customers. ![]()
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